Active healthcare engagement

Beyond the Front Desk

Strategic operations, analytics, and finance for owner-operated healthcare practices.

Owner-operated healthcare practices outgrow their bookkeeper before they can afford a CFO. Their EMR holds the answers but a BAA gate sits between the data and anyone who could analyze it. Their process is held together by one or two people who know where everything lives. We build the analytics layer, the financial visibility, and the operational diagnostic that lets the owner see the whole business at once.

We are currently embedded with a multi-location physical therapy practice doing exactly this work: HIPAA-safe data architecture, monthly financial modeling, and end-to-end process diagnostics.

Three Capabilities, One Engagement

Each pillar stands on its own. Together they give the owner a complete operational picture without exposing patient data.

HIPAA-Safe Analytics

Patient data stays protected. The numbers come out the other side.

Most practices cannot run real analytics on their own data because every analyst who touches it triggers a BAA requirement. We build a de-identification layer between the source systems (EMR, billing, clearinghouse) and the analytics layer. The 18 HIPAA identifiers get stripped or hashed. What remains is a Limited Data Set the practice can analyze freely, share with outside consultants, and build dashboards on without PHI exposure.

What you get
  • Payer-level revenue analysis without member IDs
  • Provider productivity without patient names
  • Visit volume and denial rates from de-identified encounter data
  • Analytics-ready warehouse separate from the EMR

Fractional CFO for Healthcare

Monthly financial visibility built for an owner-operator.

Most owner-operated practices learn their actual numbers from their CPA in March, a full year late. We rebuild the P&L from source data every month: bank deposits matched to ERAs, payer mix breakdowns, owner draws separated from operating costs, year-over-year apples-to-apples comparisons. The owner gets a board-quality monthly model. The CPA still files the return. We close the gap in between.

What you get
  • Monthly P&L within five business days of month-end
  • Bank reconciliation against ERAs and patient payments
  • Payer mix and collection lag analysis
  • Real EBITDA, real owner take, real free cash flow

Operational Diagnostics

A written diagnostic the owner can act on.

We map the practice end to end, from the first ad click to cash in the bank. Where leads die. Where revenue leaks. Where compliance risk hides. Where one person holds knowledge that the business depends on. The deliverable is a written diagnostic with specific findings, gap inventory, and a prioritized list of decisions the owner needs to make. Not a slide deck. A working document.

What you get
  • End-to-end process map with named gaps
  • Billing leakage and reconciliation variance analysis
  • Front-desk and back-office time studies
  • Decision-ready findings document, not a presentation

What Changes for the Owner

Generic outcomes drawn from the patterns we see across owner-operated healthcare practices.

Area Before After
Bank reconciliation Staff spends 15 to 20 hours per week manually matching payer deposits to remittances. A multi-thousand-dollar variance sits unexplained. Automated matching of ERAs to bank deposits. Exceptions flagged for review. Variance drops to a known list, not a mystery.
Monthly financials P&L lands 6 to 8 weeks after month-end with the bookkeeper lag. Owner reacts to old data. Board-quality monthly model within five business days. Owner makes decisions on current numbers.
Patient data analytics Any analyst who touches the data requires a BAA. Reports stop at what staff can pull manually from the EMR. De-identified Limited Data Set in a warehouse. Dashboards and analysis without PHI exposure.
Payer performance Gut feel about which payers are growing and which are slow. No structured comparison. Quarterly payer scorecard with revenue, collection lag, denial rate, and year-over-year trend.
Owner financial visibility Annual conversation with the CPA at tax time. EBITDA and free cash flow unclear during the year. Monthly model showing real EBITDA, owner take as a percentage of revenue, and free cash flow.
Process knowledge One or two long-tenured staff hold the institutional knowledge. Risk concentration if either leaves. Written process map. Documented handoffs. Knowledge moves from people to systems.

A Discovery Call, Then a Written Scope

Each healthcare engagement is shaped to the practice. We start with conversation, not a price sheet.

1

Discovery Call

A 45-minute conversation about the practice. What systems are in place. What questions the owner cannot answer today. Where the time and money are going. No deck, no pitch.

2

Written Scope

We send a scope document that names the specific deliverables, the timeline, and the fee. No surprises mid-engagement. If the scope changes, we rewrite it before any new work begins.

3

BAA If Needed

Analytics work on de-identified data does not require a BAA. Financial work that touches charge data or remittances does. We sign one before any in-scope data moves.

4

Build and Review

We build in the open. The owner sees progress every week. Diagnostics are written documents. Dashboards run on the practice's own infrastructure. The work belongs to the practice when we finish.

PHI Stays Where PHI Belongs

De-identification by default

Analytics work runs on a Limited Data Set with the 18 HIPAA identifiers stripped or hashed. We do not ask to see patient names, member IDs, or dates of birth.

BAA before any PHI access

If a scope requires charge-level data tied to identifiers, we sign a Business Associate Agreement before access. Most analytics work does not require this.

You own the infrastructure

Warehouses, dashboards, and code run on the practice's own cloud accounts. We do not host patient data on our infrastructure.

No training data, ever

Nothing from a client engagement ever feeds an AI training pipeline. Not ours, not anyone else's.

Owner-Operated Healthcare Practices

The sweet spot: big enough to have data complexity, small enough that a full-time CFO is not realistic.

  • Physical therapy, dental, orthopedic, dermatology, and other owner-operated specialty practices
  • Multi-location operators where data lives in different systems
  • Practices doing $500K to $10M in annual revenue
  • Owners who suspect the numbers their bookkeeper produces are not the full picture
  • Practices where one or two staff hold most of the institutional knowledge

Frequently Asked Questions

For most analytics work, no. We build the de-identification layer first, then work exclusively on the Limited Data Set. For financial work that touches charge-level data, we sign a BAA before access.
Owner-operated practices, typically $500K to $10M in revenue. Big enough to have data complexity and meaningful EBITDA, small enough that hiring a full-time CFO does not pencil out.
It depends on scope. A diagnostic typically runs 4 to 6 weeks. A build (analytics layer, financial model, process documentation) typically runs 8 to 16 weeks. Fractional CFO is a monthly retainer that continues for as long as it is useful.
No. We meet the data where it lives. We have worked across EMRs, practice management systems, QuickBooks, and cloud data warehouses. If a system has an export or an API, we can work with it.
It depends on the pillar. Analytics: a data warehouse, dashboards, and a documented schema the practice owns. Financial: a monthly model and review cadence. Diagnostics: a written findings document with named gaps and prioritized decisions.
Neither, and we are clear about that. We do not file taxes and we do not replace your CPA. We build the operational and financial visibility that sits between bookkeeping and tax filing, which is where most owner-operated practices have the biggest gap.
We are currently engaged with a multi-location physical therapy practice doing this exact work. We cannot share the client name or any patient data, but we can speak in detail about what we built, what we learned, and what we would do differently on the next engagement.

Start With a Discovery Call

Each healthcare engagement is different, so we do not publish package prices. The first conversation is a 45-minute discovery call, no pitch deck, no commitment.